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更新日期：2018-10-19
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Marketing Investment Management in the Digital Age with Brandintellé
Take any large corporation’s marketing activities.
Plans are executed everyday. Across Departments & offices. Consuming funds from multiple budgets like Marketing, Sales Promotions, Dealers, Corporate, International … Marketing investments today are across multiple activities, brands, markets, budgets & consumed from multiple locations for multiple objectives!
That's not all. Marketing investments may be approved by a multitude of line managers / senior managers, depending on the type of activity & value.
And with multiple new investment options, marketing activities span across the traditional as well as digital options.
All this results in tons of data - available on a near real time basis – relating to marketing spends & , performance along with sales revenues by markets, categories & brands. Own along with the competition!
Yes, the Marketing Team’s job now includes data analysis.
The biggest chunk of data which should be automatically available is usually missing. This is the data related to the marketing investments & their performance parameters which is continuously consumed made by the company.
This data should be available by default - but it is not easily available as various marketing activities are routed via different channels & consumed from different offices/locations.
In addition to using automated processes to track & consume marketing budgets. Across divisions & geographies, central, regional, international. With multiple budget, central marketing, regional, corporate, etc. Facilitated with real time approvals. (No more “Start the campaign – I’ll approve tomorrow.”)
So managing marketing investments in the digital age necessarily involves process automation as the first step to data analytics, machine learning & AI.
All data populating a central data repository where all investment data along with performance parameters is updated in real time. Linked to brand business structures. And ERP Finance modules.
Where you can pull sales data by markets. And other related data.
To track marketing investments in real time. With performance parameters, calculating ROI in with standard system reports – in near real time.
Welcome to Brandintellé.
