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In the garment export cluster that is Tirupur, the Royal Classic Group (RCG) started out as a garment exporter just like the others, but actively changed focus to the domestic market in 2001 though it was doing perfectly well on the export front.
While most exporters in Tirupur were focusing on foreign brands, RCG was trying throughout to create its own brand. The dream came true in 2001 when the group launched its domestic brand under the name Classic Polo.