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Simple Marketing Evaluator

價格:免費

更新日期:2018-10-02

檔案大小:3.1M

目前版本:1.10

版本需求:Android 4.0 以上版本

官方網站:http://www.matterof.biz

Email:support@matterof.biz

聯絡地址:207 Regent Street London, W1B 3HH UK

Simple Marketing Evaluator(圖1)-速報App

Assess the marketing spend return by comparing your customer acquisition cost (CAC) to your customer lifetime value (CLV).

Simple Marketing Evaluator(圖2)-速報App

Values of 1:1 or lower (i.e. 1:2) are considered to be wasting resources., while higher values (i.e. 2:1) express a balanced marketing strategy. One has to take care and not take this value to higher than 3:1, since higher values may imply underinvestment in marketing, which could harm future growth.

Simple Marketing Evaluator(圖3)-速報App

This comparison is critical for assessing the return on marketing investment (ROMI or ROIM).