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更新日期：2018-09-25
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目前版本：1.9
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Social media marketing (SMM) is a form of Internet marketing (unpaid efforts) that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help .
SMM is a lot like socializing in your hometown. You join groups, clubs and organizations based on your interests. The number of online communities is mind boggling. The main problem with social media marketing from a business perspective is that it can be incredibly time-consuming. Social media marketing is not a one-shot affairs; they need to be nurtured over time. Nothing looks worse than a social media page that hasn’t had a new post in 6 months.
Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter) is that advertisers can take advantage of the users demographic information and target their ads appropriately.
Social media advertising combines current targeting options (like Geo-targeting, behavioral targeting, sociology-psycho graphic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles.
