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更新日期：2018-05-04
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The analysis of HIG, the proposed directions and guidance were devised from the marketing communication point of view, as such the chosen concepts/keywords/targets are according to the online market’s structure and demand. In the analysis it’s discussed how to address each issue, suggested solutions and approaches. Features of HIG are examined from all points of view, thus the means to transform threats into opportunities are becoming evident, anyway underlined in the presentation.
HIG key concepts and directions to use in marketing and communication
After this analysis it’s much clearer how to approach the public and the market, what can be threatening, what to take care of, what to take advantage of and what should be the approach.
The idea, as well, is to use the well established niches to facilitate the promotion of HIG. It must be understood that all these niches and the online media in general has a certain system of communication/ catching attention/ sharing. Also an extremely short attention span that’s why the key concepts and key words are essential.
From the examination above, we can establish that for HIG is necessary to go VIRAL and for this the key concepts and established audience niches are extremely useful tools. For the book to go viral, it has to blow the mind of the reader, which it does anyway. So this is the feature we bet on – MIND-BLOWING/REVOLUTIONARY/CONSCIOUSNESS EXPANDING
I’m getting one important line with points connecting all HIG assets to take advantage from:
LOVE/ CONSCIOUSNESS/ AWARENESS/ ONENESS–
THEORY OF ALL/ ATTRACTION/ GRAVITY/ CREATION OUT OF NOTHING
TRANSCENDENTAL PROCESS/ BLACK HOLES/ SCIENCE+SPIRITUALITY –
MISSION/ SHARING –
SINCERITY/ SELFLESS ACTION/ RESPONSABILITY –
REVOLUTION OF CONSCIOUSNESS
The ace in communicating HIG, I find to be the same key as in the understanding of the theory itself, opening the door and guiding the transcendental process. I’m referring to the HIG inside-out trick – turn the glove inside out, turn the idea/concept/perspective inside out and see everything reversed and thus the other face of things.
This is the mirror through which HIG reveals itself.
As to respond to all threats and to wisely and honestly use the HIG assets, the attitude must be one of SINCERITY. As you’ve said many times and as I’ve pointed out above, it’s best to talk through the prism of being offered a precious gift, with this a mission, a responsibility to share, that is transferred subsequently to the reader.
With humbleness and sincerity you can respond any argument concerning you not being a scientist, dealing with too big issues or using overrated concepts. It would be good to address this all and THE STORY behind HIG in the interview.
Regarding the specially targeted media, I suggest a thorough research. As I’ve underlined above several times, I think it’s necessary to detect the media platforms, hubs and people that would then promote HIG virally.
I come back to one other suggestion I made, to devise a presentation of HIG dedicated to the scientific community. The press release, even though dedicated as well, won’t be sufficient. It needs to be much better explained, in terms, format etc. For sure, you know better how scientific journals are approached and you already have such a document. My suggestion was to refresh/ re-edit it, and submit it... (maybe this is already a plan for you)
The peer-to-peer sharing, I think is a very interesting opportunity to keep in mind, especially concerning the scientific community, but also mass communication, related to the need to go VIRAL.