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NU'EST (Hangul: 뉴이스트; short for New Establish Style Tempo) is a South Korean boy band formed by Pledis Entertainment. The group debuted on March 15, 2012, with the digital single "Face". The group consists of five members: JR, Aron, Baekho, Minhyun, and Ren. Minhyun is currently not promoting with the group as he was selected as one of the members of Wanna One after participating in the TV series Produce 101 Season 2.
Four members (JR, Baekho, Minhyun, and Ren) participated in the reality television series Produce 101 Season 2 during the first half of 2017. During their appearance on the show, previously released albums, including Q Is and Canvas, rose on South Korean album charts, reflecting a sudden surge in popularity of the group. NU'EST's previous releases shot back up on music charts after the final episode of Produce 101 Season 2 aired, and topped the Gaon Chart. The group returned to music shows to promote their single "Hello" (first released in 2013), and ranked number 11 on Inkigayo. Produce 101 Season 2 concluded with one of the four competing members, Minhyun, ranking ninth and becoming a member of the temporary boy group Wanna One. On the final episode, Baekho ranked 13th, JR ranked 14th, and Ren ranked 20th. Due to the nature of the contract between Wanna One members and CJ E&M, Minhyun will promote as a member of Wanna One until January 2019, after which he will return to NU'EST.
Following the conclusion of Produce 101 Season 2, JR and Ren became models for the cosmetics company Labiotte. Subsequently, Baekho and Aron also joined their groupmates in promoting the brand. Ren joined the JTBC variety show Learning the Hard Way, of which he is a fixed member. Aron featured on Raina's single "Loop".
NU'EST continued to promote as a four-member special unit, NU'EST W, until Minhyun returns. The "W" stands for "wait", meaning that the group will wait for Minhyun to return. It also contains a second meaning of them having waited a long time to greet fans again following periods of inactivity. NU'EST W released their debut EP W, Here with the lead single "Where You At" on 10 October 2017. The EP was well received, and they earned their first music show win with "Where You At" on 19 October 2017 on M! Countdown. The following day, NU'EST W won first place on Music Bank. Since its release, sales of W, Here have surpassed 200,000 copies, making NU'EST W the fourth K-pop group to reach 200,000 copies sold in one week, and the only unit group to do so.
On 23 December 2017, NU'EST W contributed to A Korean Odyssey's soundtrack with "Let Me Out", which is their first Korean drama song since their debut.
In anticipation of the release of the album Who, You, Pledis Entertainment launched a one-day ad campaign for NU'EST W in New York City's Times Square to both promote the upcoming album and thank fans. On 25 June 2018, NU'EST W released their second EP, Who, You, and began promoting the lead single titled "Dejavu". Following its release, "Dejavu" topped three major Korean music charts. They first performed "Dejavu" at their album showcase on 25 June 2018.
On August 26, 2018, NU'EST W released an OST entitled "AND I" for the historical romance drama Mr. Sunshine. The "AND I" OST achieved #1 on Mnet, Naver Music & Soribada charts. On October 1, 2018, NU'EST W and NC Soft's character brand, Spoonz , released a collaboration song called "I Don't Care." NU'EST W together with their labelmate Seventeen became brand ambassadors of a fried chicken restaurant franchise Nene Chicken.
On November 8, Gaon Chart announced that EP Who, You received the official platinum certification. Receiving a platinum certification means that the album reached 250,000 sales.
On November 26, NU'EST W released their final EP as a unit group Wake, N with the title song "Help Me".[56][57] "Help Me" topped domestic music charts including Naver and Soribada. They earned their first win for "Help Me" on Music Bank on December 7.