Semantics

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Semantics (from Ancient Greek: σημαντικός sēmantikos, "significant")is the linguistic and philosophical study of meaning, in language, programming languages, formal logics, and semiotics. It is concerned with the relationship between signifiers—like words, phrases, signs, and symbols—and what they stand for, their denotation.

In international scientific vocabulary, semantics is also called semasiology. The word semantics was first used by Michel Bréal, a French philologist.It denotes a range of ideas—from the popular to the highly technical. It is often used in ordinary language for denoting a problem of understanding that comes down to word selection or connotation. This problem of understanding has been the subject of many formal inquiries, over a long period of time, especially in the field of formal semantics. In linguistics, it is the study of the interpretation of signs or symbols used in agents or communities within particular circumstances and contexts. Within this view, sounds, facial expressions, body language, and proxemics have semantic (meaningful) content, and each comprises several branches of study. In written language, things like paragraph structure and punctuation bear semantic content; other forms of language bear other semantic content.

The formal study of semantics intersects with many other fields of inquiry, including lexicology, syntax, pragmatics, etymology, and others. Independently, semantics is also a well-defined field in its own right, often with synthetic properties. In the philosophy of language, semantics and reference are closely connected. Further related fields include philology, communication, and semiotics. The formal study of semantics can, therefore, be manifold and complex.

Semantics contrasts with syntax, the study of the combinatorics of units of a language (without reference to their meaning), and pragmatics, the study of the relationships between the symbols of a language, their meaning, and the users of the language. Semantics as a field of study also has significant ties to various representational theories of meaning including truth theories of meaning, coherence theories of meaning, and correspondence theories of meaning. Each of these is related to the general philosophical study of reality and the representation of meaning. In 1960s psychosemantic studies became popular after Osgood's massive cross-cultural studies using his semantic differential (SD) method that used thousands of nouns and adjective bipolar scales. A specific form of the SD, Projective Semantics method uses only most common and neutral nouns that correspond to the 7 groups (factors) of adjective-scales most consistently found in cross-cultural studies (Evaluation, Potency, Activity as found by Osgood, and Reality, Organization, Complexity, Limitation as found in other studies). In this method, seven groups of bipolar adjective scales corresponded to seven types of nouns so the method was thought to have the object-scale symmetry (OSS) between the scales and nouns for evaluation using these scales. For example, the nouns corresponding to the listed 7 factors would be Beauty, Power, Motion, Life, Work, Chaos, Law. Beauty was expected to be assessed unequivocally as “very good” on adjectives of Evaluation-related scales, Life as “very real” on Reality-related scales, etc. However, deviations in this symmetric and very basic matrix might show underlying biases of two types: sales-related bias and objects-related bias.

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