價格：免費
更新日期：2019-03-20
檔案大小：2.7M
目前版本：1.0
版本需求：Android 4.0.3 以上版本
官方網站：mailto:interviewquestions4you@gmaiil.com
International Marketing Tutorial for Beginners - Learn International Marketing in simple and easy steps starting from basic to advanced concepts with examples including Introduction, Objectives, Basic Modes of Entry, Characteristics, Scope, Advantages, Tasks, World Trade, India's Foreign Trade, MNCS Characteristics, International and Domestic Marketing, Product Lifecycle, EPRG Framework, Major Factors, Political Risk, Import Quotas, GATT, Policy Framework, Market Segmentation, Market Selection, Marketing Mix, Branding, Pricing Strategies." />
Audience
This tutorial will be useful for students from management streams who aspire to learn the basics of International Marketing. Professionals, especially managers, aspirants of entrepreneurship regardless of which sector or industry they belong to, can use this tutorial to learn how to apply the methods of International Marketing in their respective enterprise.
Prerequisites
The readers of this tutorial are expected to have a basic understanding of how an entrepreneur would expand his/her business from home country to one or more foreign country.