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INSEAD Knowledge provides you with the latest in-depth research on business and management. As the e

The Buyer Utility Map, developed by W. Chan Kim and Renée Mauborgne, is an analytic tool of Blue Oce

The Leadership Canvas is a central, analytic tool of Blue Ocean Leadership, developed by W. Chan Kim

The Strategy Canvas is a central, analytic tool of Blue Ocean Strategy, developed by W. Chan Kim and

Study@INSEAD is your INSEAD Executive Education programme companion. Discover your programme managem

The Leadership Canvas is a central, analytic tool of Blue Ocean Leadership, developed by W. Chan Kim